Product photographers know the difficulty in making a shot work. Hours of preperation in the set-up, lighting, product placement and post editing help create a great final product. In the digital world we live in, where e-commerce is bigger than conventional shopping and mobile-first web design is a first, having great visuals significantly improve sales performance and public perception of the product. The process of product photography, however, is less of an art, and more of a science. This article explores some of the key components for amatuer and professional photographers or the like.
Contrary to popular believe, whilst it's important to have a DSLR, the camera is one of the least important things when going after a great shot. Most modern DSLR's have enough megapixels to ensure a clear, crisp and true to color image is taken. The most important thing to remember with the camera is the use a tripod - ensuring that the camera is still and that there is consistancy with the shots is paramount to success.
Spending money on a lens over a camera should be the priority. A fixed lens, somewhere in the vicinity of 55m with a low apature to allow for background distortion and clear crisp edges on the product is important. A low apature lens will allow for plenty of light to be let in also.
Light table or box
Using a light table, box or white backdrop is important to help the camera focus on the subject, and to provide a consitant level or spot for each product to go. Boxes are useful for reflective objects as they prevent reflections of elements within the room.
Possibly the most important part of a good shot is appropriate lighting. This allows for a crisp shot and helps prevent any shadows. Good lighting will also allow for a clear picture which is true to the product. Lighting set ups can be expensive though - generally tungsten globe sets are cheaper but modern LED technology provides a more energy efficient alternative and generally is much easier to set up and store away when not being used. They also are highly portable!
When to use a professional
Whilst it's possible to do your own photography, it's always best to use a professional. The gear required can be expensive, especially if it's for a once off job. Professionals will have better quality equipment, experience and most importantly have much better post editing skills with programs such as Adobe In-Design and Photoshop. Post-editing is critical for any product shots. Take a look at the Jackson Miles website and you will see how they showcase their men's skin care products with excellent post-editing skills. Speaking with a professional product photographer, X1 Photography, or alike will help guide you in the right direction when making a decision.
For more information on how you can get assistance with product photography in Melbourne, speak with X1 Photography.