Just How Technical Is Product Photography for e-commerce?

Product photographers know the difficulty in making a shot work. Hours of preperation in the set-up, lighting, product placement and post editing help create a great final product. In the digital world we live in, where e-commerce is bigger than conventional shopping and mobile-first web design is a first, having great visuals significantly improve sales performance and public perception of the product. The process of product photography, however, is less of an art, and more of a science. This article explores some of the key components for amatuer and professional photographers or the like. 

The Camera

Contrary to popular believe, whilst it's important to have a DSLR, the camera is one of the least important things when going after a great shot. Most modern DSLR's have enough megapixels to ensure a clear, crisp and true to color image is taken. The most important thing to remember with the camera is the use a tripod - ensuring that the camera is still and that there is consistancy with the shots is paramount to success.

The Lens

Spending money on a lens over a camera should be the priority. A fixed lens, somewhere in the vicinity of 55m with a low apature to allow for background distortion and clear crisp edges on the product is important. A low apature lens will allow for plenty of light to be let in also. 

Light table or box

Using a light table, box or white backdrop is important to help the camera focus on the subject, and to provide a consitant level or spot for each product to go. Boxes are useful for reflective objects as they prevent reflections of elements within the room. 

Lighting

Possibly the most important part of a good shot is appropriate lighting. This allows for a crisp shot and helps prevent any shadows. Good lighting will also allow for a clear picture which is true to the product. Lighting set ups can be expensive though - generally tungsten globe sets are cheaper but modern LED technology provides a more energy efficient alternative and generally is much easier to set up and store away when not being used. They also are highly portable!

When to use a professional

Whilst it's possible to do your own photography, it's always best to use a professional. The gear required can be expensive, especially if it's for a once off job. Professionals will have better quality equipment, experience and most importantly have much better post editing skills with programs such as Adobe In-Design and Photoshop. Post-editing is critical for any product shots to ensure the backgrounds are replaced, colors enhanced and touch ups are done for any deal pixels. Speaking with a professional product photographer, X1 Photography, or alike will help guide you in the right direction when making a decision.

For more information on how you can get assistance with product photography in Melbourne, speak with X1 Photography.

 

Posted on Thu 17 November 2016
by Lacey
in misc Tagged