Just How Technical Is Product Photography for e-commerce?

Product photographers know the difficulty in making a shot work. Hours of preperation in the set-up, lighting, product placement and post editing help create a great final product. In the digital world we live in, where e-commerce is bigger than conventional shopping and mobile-first web design is a first, having great visuals significantly improve sales performance and public perception of the product. The process of product photography, however, is less of an art, and more of a science. This article explores some of the key components for amatuer and professional photographers or the like. 

The Camera

Contrary to popular believe, whilst it's important to have a DSLR, the camera is one of the least important things when going after a great shot. Most modern DSLR's have enough megapixels to ensure a clear, crisp and true to color image is taken. The most important thing to remember with the camera is the use a tripod - ensuring that the camera is still and that there is consistancy with the shots is paramount to success.

The Lens

Spending money on a lens over a camera should be the priority. A fixed lens, somewhere in the vicinity of 55m with a low apature to allow for background distortion and clear crisp edges on the product is important. A low apature lens will allow for plenty of light to be let in also. 

Light table or box

Using a light table, box or white backdrop is important to help the camera focus on the subject, and to provide a consitant level or spot for each product to go. Boxes are useful for reflective objects as they prevent reflections of elements within the room. 

Lighting

Possibly the most important part of a good shot is appropriate lighting. This allows for a crisp shot and helps prevent any shadows. Good lighting will also allow for a clear picture which is true to the product. Lighting set ups can be expensive though - generally tungsten globe sets are cheaper but modern LED technology provides a more energy efficient alternative and generally is much easier to set up and store away when not being used. They also are highly portable!

When to use a professional

Whilst it's possible to do your own photography, it's always best to use a professional. The gear required can be expensive, especially if it's for a once off job. Professionals will have better quality equipment, experience and most importantly have much better post editing skills with programs such as Adobe In-Design and Photoshop. Post-editing is critical for any product shots to ensure the backgrounds are replaced, colors enhanced and touch ups are done for any deal pixels. Speaking with a professional product photographer, X1 Photography, or alike will help guide you in the right direction when making a decision.

For more information on how you can get assistance with product photography in Melbourne, speak with X1 Photography.

 

SEO Services in Melbourne - What Prompts People to Buy Products Online?

Do you have an online business website? Have you been wondering why you haven’t achieved that perfect sales figure yet? SEO services Melbourne provides the following insight to how you can make the sales figures go up.

It’s a pretty dynamic world. Things keep changing, so do the needs of people. They are always in search of something good or better then what they have. SEO services in Melbourne, has helped many companies gain a strong hold in their business niche. This is done by evaluating your business website, providing insights and making sure that it’s ranked on the top few results in the search engines.

The customers research the product

Research has proved that most people purchase a product which they have only got to know about while surfing the net. That’s right. So if your product is advertised out there, chances are someone might want to buy it as well. Any SEO agency based in Melbourne would need to research the Melbourne market in designing their campaign for clients. It is well known SEO in Melbourne by Resolve Agency is considered to be the best out of all agencies.

What people usually do is compare prices of similar products. They make sure to check out the customer reviews as well. The better the testimonials for your product the better chance you have of securing a sale. Any slip shod comment and you are bound to lose a few customers. The key is to make sure that your product is advertised actually as it is. Any false claims could land you into trouble.

Be ready for the testimonials

That’s right. Testimonials are people’s way of letting you know what they think about your products. They will make sure to share their experience online through social media too. It’s advisable to sell only the very best or not make any tall claims regarding the kind of product you are selling.

Free delivery lures in more customers

People are bound to make a purchase if you offer free delivery for it. That’s because they believe that they are saving up because of the free delivery. It’s a lucrative way of doing business. Free is supposed to be one of the most powerful words in the advertising world. People are always willing to take up on a free offer. Be smart, include free delivery and see a rise in your sales!

Encourage customers to leave reviews

You could offer a small discount on their next purchase if they leave a review. Reviews are a great way of generating sales, especially if they are on a positive note. Though not many people leave reviews there are a great many of them who buy a product based solely on what they have read about it.

Offer discounts

One of the best ways of luring people into buying your product is to offer a discount on it. Once people see the discount tag they are bound to purchase the product, even if they don’t need it. That’s because the word discount makes people feel that they are getting a bargain. This way both the consumer and the seller can benefit. Make sure you put up things on offer every now and then to secure more customers.

Using the above mentioned tips could help your e-commerce business flourish. For a more detailed analysis make sure you call SEO services Melbourne.